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Recap Intertraffic 2026

Leading the Way in Printing

Recap Intertraffic 2026

At Intertraffic 2026, Reflective Solutions unveiled a new, groundbreaking printing technology from the ORALITE® brand. The ORALITE® UV Traffic Sign Printer XP eXceptional Performance combines a space-saving design with high performance.

Date

March 10-13, 2026

Location

Amsterdam, The Netherlands

Booth

10.308

Dr. Sylvia Lucht, Executive Vice President EMEAI and Material Solutions

Dear Visitors and Partners,

 

Intertraffic 2026 is now behind us, and we would like to sincerely thank you for visiting our booth. It was a pleasure meeting you in person. We look forward to continuing the conversation and would like to share with you some impressions from the past few days, along with further information about our digital printing solutions.

 

Kind regards,
Sylvia Lucht

Expert Insights

At the trade fair, visitors had the opportunity to meet our experts in person and discuss the latest developments and best practices in the field of traffic control. Together with our partners from Agfa and Roland DG, they were on hand to offer personalised advice and practical tips.

Dr. Sylvia Lucht

Executive Vice President EMEAI & Material Solutions

Adam Lemish

General Manager ANZ Sales Reflective Solutions

Dr. Anna Katharina Boehm

Senior R&D Scientist Reflective Solutions

Jürgen Ewald

Global Regulatory Affairs Manager

Jean-Philippe Roy

Global Business Development Manager Reflective Solutions

Richard Coates

Global Business Development Manager

Lars Thomson

Global Business Development Manager

Highlight at the exhibition stand

At Intertraffic 2026, visitors were able to experience innovation and precision first-hand at our stand. Our guests had the opportunity to see certified materials and state-of-the-art digital printing systems in action, gain practical insights into ORAFOL’s printing processes, and discuss bespoke digital printing solutions with our experts.

4 days at Intertraffic

innovation and precision live at our booth

2 live systems

digital printing solutions in operation

15 experts

advice on materials, processes, and certifications

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Leading the Way in Printing

Experience ORALITE® live

At Intertraffic 2026, visitors were able to experience the benefits of ORALITE® printing technologies in live demonstrations every day. We provided practical insights into the printing process, certification requirements and integration into existing production environments.

Our technology partner at Intertraffic

ORAFOL has long pursued a strategic focus on technology partnerships to maintain its position as a leading provider in an increasingly dynamic market.

Since September 2025, the Korean company Reflomax Co., Ltd. has been part of the ORAFOL Group. Based in Korea, Reflomax is a leading developer and manufacturer of retroreflective materials and specialty films in the Asia-Pacific region. Founded in 1989, the company has continuously focused on the development of innovative, forward-looking microprismatic reflective sheeting technologies.

Visit Reflomax at Intertraffic 2026, booth 08.452.

A new standard in digital printing

With a unique range of products covering all levels of reflectivity and compliance with virtually all global standards for road signs, ORAFOL is a strong technology partner for road sign installers and manufacturers of standard road signs.

As a full-service provider and printing service provider, ORAFOL offers a compelling one-stop service: from suitable printers and carefully selected materials and inks to reliable technical support – a single point of contact for all customer requirements.

In close collaboration with the printing specialists Agfa and Roland DG, a perfectly coordinated product range for traffic signs and guidance systems has been developed. The joint comprehensive package offers everything from a single source – from materials and printers to service.

ORAFOL Europe GmbH

Reflective Solutions