Oranienburg, May 2025 – With a comprehensive relaunch, ORAFOL unveils its new website, marking a major milestone in the company’s digital transformation. The revamped online presence embodies high technology, premium quality, and personality — core values of the globally successful manufacturer of self-adhesive specialty films.
The relaunch was initiated in 2022 and developed over three years through an interdisciplinary approach. The goal: to align the website closely with user needs while significantly increasing internal efficiency across sales, IT, and corporate communications. The process was driven by in-depth analysis, including written surveys, qualitative customer interviews, and workshops with internal teams and the agency ressourcenmangel.
At the heart of the new site — and a key foundation for future digital marketing services — is a powerful Product Information System (PIM). It organizes and presents over 500 standard products, enabling customers to quickly and easily find tailored solutions through categories, application areas, or a newly optimized search function.
Alongside the website overhaul, ORAFOL’s corporate design guidelines were updated. The result is a cohesive, modern visual identity — from typography to icons — that reflects the company’s high standards.
“Our production site is our best salesperson,” says Dr. Holger Loclair, Chairman & CEO of ORAFOL. “We’ve now brought that same standard into the digital world.” Modeled after the benchmark set by ORAFOL’s headquarters in Oranienburg — where over €767 million have been invested since the company’s founding — the new website delivers a digital platform of equal quality for customers, partners, product users, and applicants worldwide.
Elke Beune, Head of Corporate Communications & Brand, summarizes:
“Our new website reflects our values — high technology, premium quality, and personality — in the digital space.”
