A new partner for Hertha BSC – ORAFOL becomes new exclusive partner
26 Aug 2016
Berlin / Oranienburg, August 25, 2016
|At the start of the 2016/17 German Bundesliga season ORAFOL Europe GmbH will stand side by side with Hertha BSC as its new exclusive partner. A two-year agreement has been reached between the club and ORAFOL Europe GmbH, one of the global market leaders in the manufacture of innovative graphic products, reflective materials and high-quality adhesive tape systems. The company, headquartered in Oranienburg, considers this cooperation the perfect tool for promoting sports in the Berlin/Brandenburg region.|
By being an exclusive partner of Hertha BSC, ORAFOL will not only benefit from TV-relevant advertising at Hertha BSC’s home games, but also from joint marketing drives with the Bundesliga team. Such initiatives will include a Hertha BSC Talent Event when ORAFOL will give children and young people an opportunity to train at Hertha BSC with licensed trainers. The advertising package also includes a company VIP box and business seats in Hertha BSC’s hospitality areas at the Berlin Olympic Stadium.
„Our company is located right at the doorstep of Berlin. Many of our more than 900 employees at the Oranienburg location are ardent fans of Hertha BSC. One of the traditional German Bundesliga clubs, Hertha BSC is an ideal fit for a company like ORAFOL that can also look back on a long tradition in the region. We are convinced that our custom and nationwide advertising package will prove to be ideal in raising regional and nationwide awareness of our company“, Dr. Holger Loclair, Managing Director of ORAFOL Europe GmbH, said.
„Oranienburg is Hertha BSC’s partner town. As the largest company located in Oranienburg we have very close ties to this city and this partnership illustrates how close we feel to the entire Berlin/Brandenburg region and how much we identify with it“, Dr. Loclair continued.
„ORAFOL is a global player and we are very happy that we succeeded in reaching this exclusive partnership. With their joint activities ORAFOL and Hertha BSC will create wonderful experiences for their fans in the region“, Mr. Ingo Schiller, Hertha BSC Managing Director, added.
Ron Wiegand, Lagardère Sports Agency team manager at Hertha BSC, commented: „The exclusive partnership with Hertha BSC is the right step to increase ORAFOL’s recognition. At the same time ORAFOL will have the opportunity to directly address its target group with impressive and attractive activities.“